About

Since his teenager and young adult years as a fledgling Pen-and-paper RPG game designer, games are what make Giuliano tick.

Giuliano has 10 years of experience in F2P online and mobile games, and social media. During his career, he has covered several key functions: CEO, Creative Director, game designer, level designer, UX designer, monetization designer, social media and viral marketing and branding expert, copywriter, campaign manager, community manager.

Giuliano is currently CEO and Lead Designer at Cute Attack, a mobile gaming startup he co-founded in Helsinki, Finland. Giuliano is also a F2P mobile game design consultant. Cute Attack’s first game is the high quality F2P arcade Captain Clumsy.

Prior to founding Cute Attack, Giuliano was working as Creative Director at Crytek, developing GFACE, a next-gen social network for F2P gaming. He has also worked for 5 years at Habbo (Sulake Corporation), the world’s first and most successful F2P social hangout. At Habbo, he covered several key roles, including Creative Director, and contributed to the product’s global success.

Between these two defining endeavors, Giuliano co-founded – and joined as Creative Lead – a gaming startup - Tweehouse - specialized in MMOs for kids. The startup was a joint venture between Finland’s leading digital agency Valve Branding Oy and a major US edu-brand for kids. In a frantic and productive year, Giuliano developed the best looking never released MMO for kids ever – Eco-Rangers.

Giuliano has multiple personal interests, derived from his curiosity and thirst for knowledge: literature; comics; gaming; pen and paper roleplaying; storytelling; history; folklore and mythology; travelling. And, of course, the pervasive and absorbing passion for the Web, latest of humanity’s great achievements.