Setting up a startup is as easy as drinking a glass of water, as hard as chewing a bar of steel.
The post below (pardon the video, I couldn’t resist the meme) is an actual email I sent to my Team-mates and co-founders before taking the final step and incorporating our startup, Cute Attack. We were supposed to be 5 founders. We are now 4.
Gentlemen,
We are nearing the next most exciting point of our project: incorporation. Cute Attack will be OUR company, with OUR products.
It is a most simple, but also most serious business, incorporation.
Incorporation means that the company founders form a bond of mutual trust, commitment and dedication. The fact that this bound is ratified by law makes it even deeper. It also means everyone needs to take decisions for the good of the company, before one’s own immediate professional satisfaction (i.e. doing the shitty work when needed).
With the current, hyper-competitive mobile gaming market it also means that, if we don’t give it our 110%, if we don’t find time and energy where there is none, we most probably won’t have a chance to succeed.
On the flip side, it also means we can move together as one and avoid corporate madness. It means, whether we succeed or fail, it’s on us. It means, if we succeed, the benefits are for us.
It it now time for each one of us to look inward and ask oneself: Is this what I want? Do I trust these guys? Do I not dislike any of them? Do I want to take this burden? Is this adventure what I am really looking for?
If – as I hope – the answer is yes to all of these questions, then shit just did get real and the adventure can start.
Good luck with your moment of self-reflection.
Giuliano
